Intentional Marketing for Accidental Marketers
Learn how to level up your marketing without becoming a slimy salesman or internet marketing bro — so you can build genuine, lasting relationships with your ideal clients.
Relationship-First
Best Practices
Marketing That's
Authentically You
Long-Term
Business Growth
What's an accidental marketer?
Many entrepreneurs didn't start a business to end up spending hours every week on marketing. But the only way to keep growing a business, and making a bigger impact, is by getting intentional with your marketing.If you're a business owner or consultant, you probably started your business to share your expertise and help people. Now somehow you're drowning in email automations, conversion tracking, and questionable advice from gurus promising "explosive growth with zero effort."Or you're avoiding marketing altogether because it feels inauthentic, confusing, and downright overwhelming.Congratulations, you're an accidental marketer.And let's be honest... it's exhausting.Sorting through the dumpster of internet marketing advice on YouTube. Reading the latest "silver bullet" marketing book. Hiring random "growth hackers" to run ads or send emails that don't even sound like you, and definitely don't reflect the way you run your business.Here's the truth: Marketing doesn't have to feel like wearing someone else's clothes. And it doesn't have to be slimy or unethical to get results.It's time to put the humanity back into your marketing and build something that actually connects you with your ideal clients — and gets results.Whether you're looking for...
Training so you can become a more effective, intentional marketer
Consulting to get professional strategy and implementation help with your marketing
Mentorship to combine training with ongoing support in a community setting
Funnels to get a custom-built marketing system to attract and nurture your ideal audience
Let's work together to transform your marketing into an authentic expression of your brand, that attracts the right people, and grows your business intentionally.
“Working with Ben has transformed my marketing. Mostly because it's the thing I hate doing! Sometimes, it feels icky or pushy from other marketing experts, but his emphasis on relationships and real people made the difference. I feel like I just get to talk to people and see how I could help them, so it isn't impersonal tactics but authentic engagement.”
Jenn W., Speaker, Consultant
Authentic Marketing That Works
Stop being the "best kept secret" in your industry, and start creating genuine connections that deliver real value to your ideal audience.
Marketing Mentorship
Don't market alone. Join weekly group calls, monthly live trainings, and an online community to get the support and feedback you need to become a more intentional relational marketer.
Marketing Consulting
Get one-on-one help implementing relational marketing best practices into your digital marketing system monthly or project-by-project.
Marketing Workshops
Learn how you and your team can implement relational marketing best practices into your digital marketing system with live and on-demand virtual workshops.
Marketing Funnels
Get done-for-you marketing funnels built with relational marketing best practices. Plus, ongoing management and tech stack support so you can focus on serving your customers well.
“Ben Stewart is an absolute master when it comes to the ins and outs of building systems that create a thriving, healthy business. He’s not just knowledgeable—he’s also an incredible coach who brings humility, patience, and a rare ability to meet you exactly where you are. What could feel complex and overwhelming, Ben makes clear and accessible, ensuring you have the tools and confidence to move forward. I can’t recommend him highly enough!”
Drew W., Speaker, Author, Coach
Hi, I'm Ben Stewart!
I am the textbook definition of an accidental marketer. In fact, I'm an accidental entrepreneur. I "fell into" running a business as a side gig helping friends build websites.From there I started learning more about how to effectively market my own company and my clients' businesses, constantly wrestling the tension between being a helpful human and following marketing advice from "gurus" that didn't feel genuine.Over the past 20+ years I've navigated the entrepreneurial rollercoaster moving from freelancer, to agency co-founder, business mentor, marketing consultant, speaker, and more. Each role has taught me valuable lessons about business, marketing, leadership, and life.Most of all, I've learned how much I love walking alongside other accidental marketers, using my experiences to help guide their entrepreneurial journey and create marketing that matters.
– Manifesto –
You Are More Than A Funnel
Marketing has lost its way.In our rush to optimize, automate, and scale, we've forgotten what marketing is truly about: human beings connecting with other human beings.We've become so obsessed with conversion rates and click-through percentages that we've lost sight of the people behind the metrics. We've traded relationships for automated sequences. Conversations for prewritten scripts. Authentic connections for optimized conversions.But here's the truth: Your potential clients aren't data points to be pushed through a funnel.They're people seeking real solutions to real problems. They're looking for someone who understands them, someone they can trust, someone who can genuinely help.And that's the essence of business. That's what playing the long game looks like.And so, authentic marketing happens not in the perfectly optimized landing page or the carefully segmented email sequence, but in the moment when the right person finds the right help at the right time. When a genuine human connection is made, and trust begins to build.But don't get me wrong... I'm not saying we simply abandon strategy or ignore metrics. But it's time we put them in their proper place—as tools that support relationships, not replace them.If you’ve been caught in the spiral of marketing fads and tactics designed to sell courses and books from gurus, it’s time to press pause, take a step back, and take a different approach to your marketing. An approach that’s authentic to who you are, how you serve your audience, and why you do what you do in the first place.It’s time for ethical, human, authentic… relational marketing.Because marketing at its best isn't about funneling as many people as possible toward a quick sale. It's about connecting with the right people for your brand to build long-term relationships that benefit both your audience and your business.Your marketing is more than a funnel.You are more than a funnel.
"Ben's insights on the nuts and bolts of running a business are just what we've been looking for. He also has an astute marketing mind, and he brings that perspective in assessing our marketing positioning and creative execution. It's like having a CMO, a CEO, and a COO wrapped up into one person. Invaluable."
Greg M., Agency Founder
There are no silver bullets.
Relational marketing isn't about going viral or achieving overnight success. It's about building something sustainable. Something authentic. Something that actually works for service-based businesses like yours.The reality is, there is no B2B or B2C. All business is H2H: human-to-human.Effective marketing isn't about getting the most conversions, it's about making connections that build long-term relationships. And relationships are built on trust, affinity, and excitement.With relational marketing...
Your marketing aligns with who you are and how you actually serve people
You build trust that lasts, not just traffic that converts
Your expertise shines through authentically, without unnecessary hype
You attract the right people, not just the most people
Your marketing efforts compound over time as you build valuable relationships
Feel good about your marketing without sacrificing the results you need to keep serving your audience long-term.
Let's work together!
Schedule a brief discovery call to see if we're a good fit to help you get more intentional about your marketing, without falling into deceptive or manipulative marketing tactics.
Thank you!
You should receive a calendar invitation for our call soon. I look forward to learning more about where your business is today, where you're going, and if I'm the right fit to help you get there.